Seller Tools Overview

Lazada Support Center

 Tool  Functionality of tool Benefits Who needs this tool?  Guidance
Single Product Upload  Allows you to do single  uploads via Seller Center 
  • Increase assortment 
  • Increase visibility

Seller who create an SKU in the Seller Centre without doing any file uploads

Mass Product Upload Allows you to do mass  product uploads via Seller Center 
  • Create more than one SKU in bulk/mass
  • Increase assortment 
  • Increase visibility
Seller who has large assortment or seller who wants to upload a huge number of SKUs at one time
Quantity Bundle Allow you to sell multiple of the same products in  bulk
  • Save on shipping fee
  • Increase sales volume and profit margins
Sellers who has low-priced item. For example, less than RM30
Combo Bundle Allow you to bundle different items from  various categories
  • Increase in assortment variety, sales volume and conversion rates
  • Can sell supplementary products to your main products as well
Sellers who wants to bundle more items together and enjoy more sales with every order

'Buy1 Free1' Bundle

Allow you to give an extra of the same item when a customer buys a product
  • Increase in assortment variety and sales volume
  • Create a buzz and encourage customers to share the news
Seller who wants to increase conversion rates and sales volume
'Free Gift' Bundle Allow you to list a few  items of which customers will be able to choose only 1 items as a free gift when they buy your main product
  • Giving a free gift with the item increases conversion rates
Seller who wants to increase in assortment variety, conversion rates and sales volume
 Seller-Buyer Direct Communication Allow customers/buyers to start a conversation with you on product page regarding the products that they are interested in buying 
  •  Build buyers' trust
  • Increase conversion rates
  • Avoid unnecessary returns from buyers
Sellers who wants to increase conversion rates by advising the potential customer on the products
Fulfilment by Lazada (FBL) An end-to-end fulfilment services (an outsource warehousing) to Sellers
  • Improves buyer satisfaction
  • Save time and cost for sellers
  • Easy to expand business
Seller who wants to grow business without the need to invest in capital
Promotion  Enable you to join Lazada campaigns   
  • Increase exposure (traffic)
  • Increase conversion rates 
Seller who wants to profit from higher traffic and is willing to give the best price

Analytics Portal

A one-stop portal with all the information you need to understand and improve your business
  • Maximize revenue 
  • Increase conversion
  • Increase traffic
Seller who wants to access key metrics such as sales, traffic, operations, and many more
Store Design

Allows you to customize and design the layout of your shop page via Seller Center        

  • Increase brand awareness
  • Increase high potential customers
  • Increase conversion rate
 

Seller who wants to enhance their brand awareness and differentiate their shop from competitors

 
Holiday Mode A self-service feature for you to turn off your shop with just one click when you are going on a holiday
  • Turn off your SKUs so it won't be visible online
  • Stop orders from flowing in Seller Center
  • Seller ratings won't be affected
  • Prevent bad customer experience
Seller who is going for a break or during stock-taking period 
API Product Upload   Allows you to add products through API system
  • Increase assortment 
  • Increase visibility
  • Increase sales volume
Seller who wants to enable the programmatic maintenance of products and orders
Lazada Self-Help  Guide you to carry out functional actions on Seller Center through intuitive walk through steps 
  • Skip the hassle to contact PSC when you can look for guidance in SC itself
Seller who need guidance on how to use the tools in Seller Center
Was this article helpful? 0 out of 0 found this helpful