Lazada Premium Seller Program

Lazada Support Center

What is the Premium Seller Program?

The Premium Seller Program is a Seller growth program that enhances our service offerings to Sellers and provide greater clarity on the path to build a successful business on Lazada. The program helps Sellers to grow by:

Providing visibility on key metrics to focus on
• Offering attractive incentives to top performers
• Increasing engagement with Lazada

Sellers are assigned into 5 different tiers (
BLUEBRONZESILVERGOLDDIAMOND) based on their performance and in return Lazada will reward Sellers based on their tiers.

Seller tiers:

How Will I Benefit From This?

Sellers’ hard work will be rewarded with more on-site visibility and tools to help you grow your business. As a Premium Seller, you will enjoy the benefits listed below, with more exciting coming your way in the future!

What Are The Premium Seller Program Benefits?

*Note: Currently Access to Seller Voucher Page (Benefit 3 as above) is only available for selected sellers

Example of benefits below. Access to 
Unbeatable Deals and additional visibility on the Voucher Page!

During 11.11, the benefits offered to Top Performing Sellers helped them grow faster than the category average.

Note: Lazada does not guarantee any performance improvement as this may vary based on Seller.

Here are some of the examples of asset slots assigned to Premium Sellers to drive growth:

SKU Slider on 11.11 page (featuring 15 SKUs of selected Diamond Sellers)




Banner on 11.11 page leading to Premium Seller Landing page




Premium Seller Landing page featuring seller shops (diamond/gold) and SKU slider for gold sellers

*Note: Lazada does not guarantee any performance improvement as this may vary based on Seller.

How To Be A Premium Seller?

Sellers will be assigned to different Tiers (BLUEBRONZESILVERGOLDDIAMOND) based on their performance as per table below. Sellers are expected to meet the minimum performance levels on all metrics to be eligible for a tier.

What Are The Premium Seller Program Criteria?


What Is The Next Step? 

You can check your performance via the BI portal tool in Seller Center. The next tier revision will be on the first week of January. We wish to see you further improve your performance to continue enjoying these benefits.


For illustrative purposes, let us assume that the above scorecard indicates performance of a seller named ‘SellerCo’.

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