Analytics Portal

Lazada University

“Know Your Business, Grow Your Business”

A one-stop portal with all the information you need to understand and improve your business

Why do I want to use the Analytics Portal?

You can now access key metrics such as your sales, traffic to your shop, operational efficiency and product-level data, anytime when you need to. These are data that you should monitor to take the right steps towards growing your business. By analyzing the data, we believe you can take better control of your business growth and boost your sales. 


How do I use the Analytics Portal?

Your shop’s data is refreshed daily. We encourage you to login to Seller Center and access your Analytics Portal everyday to analyze the performance of your business.
Click Here to view it under “Analytics” section immediately.




1. How often is data refreshed?
Data in the Analytics Portal is refreshed on a daily basis in the morning.

2. Why don’t I see all my SKUs?
SKUs with zero sales and less than ten page views are excluded from display to optimize performance of the app. However, this exclusion does not affect aggregate performance metrics.

3. How is lowest price determined?
Lazada’s Pricing team has developed an algorithm tracking key competitor sites for similar SKUs, with adjustments for differences in warranty, discounts and attributes (e.g.. Color). The comparison price is refreshed daily for popular SKUs and within a few days to a week for other SKUs.

4. What is the currency displayed?
All revenue and price figures are displayed in local currency.

5. Why does my exported data not match the data shown in the Portal?
The format of exported data is standardized. It displays your top 50,000 SKUs. All data columns available in the Analytics Portal are shown in the exported data, although not in the exact same order.

6. Why are there only five types of recommended actions on the Portal?
These are the five basic actions for beginner users of the Analytics Portal. As you become familiar with the tool, you will be able to analyse the data for your specific business needs.

7. I want more information. How can I get it?
Please direct any further questions to the Partner Support Center.

You may get more information here!

                   Training Deck                     Lazada University                      Self Help 

Was this article helpful? 0 out of 0 found this helpful