1. Lazada Malaysia
  2. Content
  3. Rejection Reason Definitions

Product is missing highlights. Please add at least 3 bullet points in the highlights field to facilitate customer buying decision.

Lazada Support Center

Definition
  • Highlights provide customers with appealing product characteristics. Please provide at least 3 bullet points. Missing content on product results to unattractiveness and confusion in regards to what are the main highlights of the product.

Tips
  • Providing more and accurate product highlights allow customers to understand the features, specifications and attractiveness of the product itself.
  • For sufficient and appealing product highlights:
    - Highlight the best features of the product
    - Include as many specifications that are relevant to the product
    - State why customers should purchase this product

Approval Examples

Rejection Examples

 

Was this article helpful? 0 out of 1 found this helpful